Building the future of sustainable tourism

AI-powered solutions that help destinations grow on their own terms

Our Mission

A world where destinations grow on their own terms and tourism becomes a positive force for people and place.

We help tourism destinations manage visitor flows, communicate their values at scale, and balance the needs of nature, culture, and the local economy — building communities that remain great places to both visit and live.

Our Values

Innovative

We build AI solutions that push boundaries

Sustainability-Driven

All of our actions consider ecological, economic, and social impact

Open

Transparent collaboration empowering destinations

Our Impact

12,000+
Tourist interactions in 3 months
10+
Destinations since launch
100%
Sustainability-focused AI

Our Journey

From cultural innovators to sustainability pioneers in tourism AI

Step 1University Years

Two Minds, One Vision

Sebastian and Julian met during their Master of Entrepreneurship and Innovation at the Free University of Bolzano. While Sebastian brought software development expertise from his work at the German startup ONTOLIS, Julian contributed his background in immersive cultural content and museum experiences.

Step 22023–2024

Enter Storyblox

We launched Storyblox, an AI-powered audioguide platform for smaller museums. Working with cultural institutions, we discovered the transformative potential of AI chatbots and voice agents in creating personalized visitor experiences.

Step 3Early 2024

Beyond Museums

One of the institutions we worked with posed an intriguing challenge: could we bring AI technologies to entire destinations? We prototyped a bot for walks, bike rentals, and scenic lakes. The results were promising but relied too heavily on non-structured web content.

Step 4Mid 2024

Sustainability at the Core

New destinations loved our approach but wanted to communicate sustainability values to visitors. We created whitepapers, built sustainability guidelines into our software, and developed the first AI with guardrails for ecological, economic, and social responsibility.

TodayFounded May 2024

touristinfo.ai

Built in partnership with the destinations of San Vigilio, Olang-Valdaora and Antholzertal-Valle Anterselva and supported by the University of Bolzano through the European Digital Innovation Hub (EIDH), our platform doesn't just answer tourist questions—it guides them toward choices that respect local communities, protect natural environments, and support sustainable economic growth.

Our Sustainability Whitepaper

Discover the framework behind the world's first sustainability-focused tourism AI.

Meet the Founders

Two passionate entrepreneurs bridging technology, culture, and sustainability

touristinfo.ai team

Sebastian Betz

Co-Founder

Entrepreneur • Software Developer • DJ • Yoga Teacher

Bachelor's Computer Science, Master's Entrepreneurship

10+ years software development & project management

Co-founder of ONTOLIS (Big Data & Ontology startup)

Passionate about bridging technology, sustainability and tourism

Julian Palmarin

Co-Founder

Entrepreneur • Innovator • Historian

Bachelor's Modern Literature, Master's Historical Sciences

Game designer, VR developer, Museum guide

Active with cultural associations (Dante, IA)

Expert in immersive storytelling & audience engagement

Powered by Innovation

Strategic partnerships and support programs that accelerate our mission to transform sustainable tourism

Microsoft for Startups Founders Hub logo

Microsoft for Startups Founders Hub

Azure cloud infrastructure and AI services that power our multilingual chatbots, enabling us to scale globally while maintaining high performance and reliability for destinations worldwide.

Cloud Infrastructure & AI Services
NVIDIA Inception Program logo

NVIDIA Inception Program

Access to cutting-edge GPU computing resources and AI frameworks that enhance our natural language processing capabilities, enabling more sophisticated sustainability recommendations and real-time data analysis.

AI Computing & Deep Learning
European Digital Innovation Hub (EIDH) logo

European Digital Innovation Hub (EIDH)

Research collaboration with the University of Bolzano that provides academic rigor to our sustainability framework, ensuring our AI solutions are grounded in scientific principles and best practices for responsible tourism.

Research & Academic Excellence
NOI Techpark Incubation Program logo

NOI Techpark Incubation Program

Strategic mentorship and startup ecosystem access in South Tyrol's innovation hub, connecting us with local tourism stakeholders and providing the business development support essential for scaling our sustainability-focused solutions.

Business Development & Mentorship

Join these destinations on their path towards sustainability

City of Bolzano
San Vigilio
Olang
Antholzertal
Kiens
Eppan
Liondes Chalet
City of Bolzano
San Vigilio
Olang
Antholzertal
Kiens
Eppan
Liondes Chalet
City of Bolzano
San Vigilio
Olang
Antholzertal
Kiens
Eppan
Liondes Chalet

Ready to Transform Your Destination?

Join us in building a more sustainable future for tourism. Let's explore how AI can help your destination grow on its own terms while creating unforgettable experiences for visitors.

TouristInfo AI | Sustainable destination management powered by AI